It would seem sensible for universities to embrace business; it is the way of the world, whether we like it or not. Similarly, it would seem sensible for business to embrace universities; universities pursue and promote the best in education and learning. The challenge is ensuring that there is not a further dilution in the perceived value of UK university qualifications; there is a great deal of uncertainty about such achievements already. The task then is to standardise between business and university qualifications, and between university qualifications themselves. Perhaps, this is what the U.S. is managing to do, developing an initiative that includes their high-profile, high-status universities. If they really manage to broaden access to high-quality, high-challenge and highly-valued education, then their work is to be applauded. The same with Pearson.
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