A Rose by any other name - Every Child Matters

I have met few teachers or educators who did not believe that children matter, or indeed that Every Child Matters.  The terminology does, however; and as a Senior Manager who wrote many bids and reports and presentations, I was constantly beating myself up to choose the correct words.  Words are not just a concentration of letters or sounds; they help to hone an idea, and potentially develop a shared vision.  It is a pity then that new government means new words, even it the objective remains the same; children matter.